The Canadian Real Estate Association (“CREA”) is committed to clearly explaining to you what it does with your personal information. On this webpage you’ll find information about the types of personal information we gather, how we use it, and whether we provide some of that information to anyone else.
For starters, you’ll see that we refer to “privacy policy” and “privacy policies” throughout this webpage. Don’t get confused! The simplest way to wrap your head around this is to think of CREA’s “privacy policy” as the combined total of all of CREA’s “privacy policies”, which are specific portions of our overall policy.
When we say “personal information” what we mean is any information about an identifiable individual not including:
It’s also important to note that CREA interacts with people falling into several different categories. This includes:
Individuals browsing one of our other websites like our corporate website, CREA.ca.
Our members, REALTORS®, who have access to a suite of membership services
Global Affiliates, real estate professionals in foreign jurisdictions who have contracted with CREA in order to get access to a suite of affiliate services.
Buyers and sellers, who may have provided listing information to their REALTOR® and now see that their property is advertised on agentroof.com
CREA also has some general privacy policies that always apply regardless of who you are, what CREA product you are using, or how you otherwise interact with us. To find out more visit our General Privacy Policies.
If you have any questions or concerns regarding any aspect of this privacy policy, please direct them to:
The Chief Privacy Officer (CPO),
The Canadian Real Estate Association
200 Catherine Street, 6th Floor Ottawa, ON K2P 2K9
Phone: +1 (613) 237-7111
Email: privacy@crea.ca
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.
We use both Session and Persistent Cookies for the purposes set out below:
Type: Session Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.
The Company may use Personal Data for the following purposes:
We may share Your personal information in the following situations:
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcementUnder certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirementsThe Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, You can contact us:
This portion of our privacy policy describes some basic functionality how all our websites and mobile applications use your personal information (including but not limited to Agentroof.com). We’ve broken it down into four topics:
CREA may use the personal information you provide to us via our websites for the following general purposes:
Your personal information may be anonymized and consolidated into group data, which may be shared on an aggregated basis with third parties, including research firms and CREA member Boards and Associations. The shared data will not disclose your personal information and will not enable the recipients to contact you.
Our websites use standard technology known as “cookies”, which are text files that are used to store certain information in your browser. We use “session” cookies and “persistent” cookies. Session cookies temporarily keep your settings. This information is stored until your Internet browser is closed. Persistent cookies store information on your computer even after your Internet browser is closed and are stored locally on your system. You may choose to delete persistent cookies after visiting our websites via your Internet browser’s privacy settings. CREA may use session and persistent cookies for the following purposes:
You have to be a bit of a tech geek to understand topics falling under this heading (p.s. we love tech geeks!).
CREA websites collect information about how our websites are used. Each time a visitor comes to one of our websites our web server collects the visitor's domain name or IP address. CREA cannot determine an individual’s identity from only an IP address; however, periodically users may inform CREA support staff of their IP addresses during the provision of support services. Users that submit their name when using the email functionality on our websites will also have their names associated with their IP addresses. At such time, CREA treats such information as personal information.
Many CREA websites have “Contact Us” or similarly named functionality that allows you to contact us. It is probably obvious but CREA collects the e-mails provided through this functionality, so CREA can respond to your questions or suggestions. Less obvious is the fact that we may use this information for security purposes, such as screening the emails for spam.
While visiting our websites you may be asked to participate in a survey conducted by a third party. If you are selected to participate in this survey, a persistent cookie is stored on your computer’s hard drive for 60 days to preclude a new invitation during that time. All surveys are optional and the information collected will not be associated with any personal information. Survey data is used to permit accurate analysis, produce summary reports, and monitor overall trends with our websites.
This webpage will be of particular interest to buyers and sellers of properties for sale on Agentroof.com.
Agentroof.com’s relationship with your REALTOR® and Board/Association MLS® Systems
When you work with a REALTOR®, your property listing may be added to a local Board’s/Association’s MLS® System. Find out more information on what exactly an MLS® System is.
Information on properties listed for sale on Board MLS® Systems may then be provided to CREA by Boards/Associations for display on CREA’s property database websites (including Agentroof.com and CREA’s Data Distribution Facility (DDF®). While such information pertains to real property, some aspects of the information (e.g. Sale Price) may be considered as personal information. The collection, use and disclosure of such information is governed by the applicable Board’s privacy policy and listing agreement. CREA only uses this information for display on CREA’s property database websites, and for general market research and analysis purposes.
Third Party Storage
Buyers and sellers should be aware that their property listing information may be stored with a third party. Find out more about how CREA deals with the storage of personal information on third party servers.
The information contained on this webpage is relevant to CREA’s Members and Global Affiliates. If you aren’t a Member or Global Affiliate, as defined below, you are in the wrong place! View CREA’s main privacy policy introduction and navigate to what you are interested in. Heads up: some (but not all) of the information contained on this webpage is redundant with information displayed elsewhere in our privacy policy. This is to aid readability as this document is incorporated as a standalone document for Members in CREA’s governance policies and practices. However, Members and Global Affiliates are reminded that CREA’s General Privacy Policies still apply to them.
Policy Amendments
This Policy may be revised by CREA from time to time. This Policy and any amendments will be posted on REALTOR Link® and reflected in CREA’s Governance policies and practices.
Where to Direct Questions
Any questions or concerns relating to the collection, use or disclosure of Personal Information by CREA may be directed to:
The Chief Privacy Officer (CPO),
The Canadian Real Estate Association
200 Catherine Street, 6th Floor Ottawa, ON K2P 2K9
Phone: (613) 237-7111
Email: privacy@crea.ca
All potential privacy breaches should be brought to the attention of the CPO as soon as possible even if it is unclear whether a privacy breach has occurred or its level of severity.
For the purpose of this Policy: "Personal Information" means any information about an identifiable individual but does not include:
"Member" means, for the purpose of this Policy, REALTOR® members of CREA.
“Global Affiliate” means members of national real estate associations or organizations outside of Canada that have subscribed to CREA’s global affiliate program.
Collection and Use of Personal Information
Collection of Personal Information
CREA may collect Personal Information of Members directly from the Member. Personal Information may also be provided to CREA by a Member’s Board/Association, which is collected at the time of the individual's application for membership. CREA's Privacy Policy requires that the collection of such information by the Board/Association be done with the informed consent of the individual.
CREA may also indirectly collect Personal Information of Members from other sources (for example, media reports or court filings) at any time during their CREA membership for disciplinary purposes pertaining to the Member.
Use of Personal Information
CREA uses the Personal Information provided to it for various purposes, all of which are intended to fulfill its obligations as a national trade association and further its mission statement. These purposes include:
*WEBForms® is powered by Lone Wolf. REALTORS® that use WEBForms® should note that their personal information shall be used in accordance with Lone Wolf’s privacy statement.
Disclosure with Respect to Complaints Relating to Conduct of a REALTOR®
In order to be a Member (i.e., a REALTOR® member), a Member must abide by requirements of the REALTOR® Code, which reflects the high professional standards expected of Members.
Members consent to the disclosure of their personal information (including on CREA’s public-facing websites) with respect to the existence, receipt, processing, disposition and results of any complaint relating to their conduct. Such disclosures may include, among other things:
Disclosure to Third Parties
Certain Personal Information of Members, (name, licensed status, firm name and business contact information) is available to other Members of CREA through REALTOR Link®, a password-protected Intranet site. CREA may also disclose Personal Information of Members to Boards/Associations or real estate regulators for membership or related purposes. For example, CREA may disclose Personal Information of Members to Boards/Associations to help Boards and Associations authenticate Members using CREA’s National Authentication Facility (“NAF”).
CREA may also disclose Personal Information of Members and Global Affiliates to third parties, such as lawyers, consultants, affinity partners or others who work with CREA to collect and analyze information from Members, to improve the products and services offered by CREA or to provide products and services to Members. Some of these third parties may send information to or contact the individual as part of membership surveys.
Consent and Disclosure
Consent
By providing personal information to CREA, Members and Global Affiliates consent to its collection, use and disclosure in accordance with the purposes stated in CREA’s privacy policies. Consent to the collection and certain uses of the information may be refused or withdrawn by you subject to legal or contractual requirements. In the event you withdraw consent please note, CREA may not be able to offer certain information or services to you.
Use and Disclosure Without Consent
In certain circumstances, CREA may be permitted or required by law to disclose Personal Information without consent. Those circumstances may include:
Accuracy and Retention
Accuracy
Personal information of Members which is uploaded directly to CREA's database by Boards/Associations is the responsibility of the Member and or the Boards/Associations. Listing information uploaded by the Boards/Associations to CREA's property database websites (including Agentroof.ca and CREA’s Data Distribution Facility (DDF®)) is the responsibility of the listing REALTOR® and/or the Board/Association.
Retention
CREA retains Personal Information as long as is necessary to fulfill the purpose for which it was collected. CREA has in place a Record Management practice consistent with the nature and need for the information and legislative requirements.
Access to Personal Information
Members and Global Affiliates may request access to any Personal Information about themselves retained in CREA records. All access requests must be in writing and must be directed to CREA's Chief Privacy Compliance Officer. Access requests must be accompanied by appropriate identification satisfactory to CREA. CREA has the right prior to responding to any access requests, to take whatever steps it deems necessary to confirm the identify the person making the request. CREA will endeavour to provide any applicable information within 30 days of the date of the request.
CREA may charge a nominal amount for costs incurred in providing the information.
Where a Members or Global Affiliate believes that the Personal Information in the CREA file is inaccurate, he or she may have appended to the record any alternative information, where CREA is of the view that the appended information is, in fact, correct.
CREA has the right to decline to provide access to Personal Information in a number of circumstances, including where the information:
These privacy policies always apply when using any of CREA products and services. Therefore, regardless of whether you are a Agentroof.com user, REALTOR®, global affiliate or someone else, you should be mindful of these policies.
Revisions
The world is a fast-moving place. That means we need to periodically update our privacy policy to reflect new initiatives, products and services.
Any changes to our privacy policy will be promptly reflected on this page, which will take effect upon posting. CREA encourages you to revisit our privacy policy from time to time to review the most current version. Your continued use of our websites, products and services following the posting of any changes constitutes acceptance by you of such modifications.
For your information, the last time CREA’s privacy policy was updated was: 2022-02-02.
Consent and Disclosure
Consent
By providing personal information to CREA, you consent to its collection, use and disclosure in accordance with CREA’s privacy policies. Consent to the collection and certain uses of the information may be refused or withdrawn by you subject to legal or contractual requirements. In the event you withdraw consent please note, CREA may not be able to offer certain information or services to you.
Use and Disclosure Without Consent
In certain circumstances, CREA may be permitted or required by law to disclose personal information without consent. Those circumstances may include:
Disclosure to Law Enforcement
CREA reserves the right to report to law enforcement agencies any uses of CREA websites including but not limited to Agentroof.com, that it, in good faith, believes to be unlawful. You agree that CREA may release your personal information to law enforcement agencies Consent and Disclosure here CREA has reasonable grounds to believe that such release is reasonably necessary to protect the rights, property and safety of CREA or any person.
Protecting Personal Information
Accuracy and Retention
Accuracy Consent and Disclosure
CREA attempts to insure the Personal Information under its control is as accurate, complete, current and relevant as is necessary for its identified purpose.
Retention CREA retains Personal Information as long as is necessary to fulfill the purpose for which it was collected. CREA has in place a record management practice consistent with the nature and need for the information and legislative requirements.
Access to Personal Information
Individuals may request access to any Personal Information about themselves retained in CREA records. All access requests must be in writing and must be directed to CREA's Chief Privacy Compliance Officer. Access requests must be accompanied by appropriate identification satisfactory to CREA. CREA has the right prior to responding to any access requests, to take whatever steps it deems necessary to confirm the identify the person making the request. CREA will endeavour to provide any applicable information within 30 days of the date of the request.
CREA may charge a nominal amount for costs incurred in providing the informatio Consent and Disclosuren, where reasonable and allowed by law.
Where an individual believes that the Personal Information in the CREA file is inaccurate, he or she may have appended to the record any alternative information, where CREA is of the view that the appended information is, in fact, correct.
CREA has the right to decline to provide access to Personal Information in a number of circumstances, including where the information:
Third Parties
CREA doesn’t operate in a vacuum. We work with other companies (known as “third parties”) to bring you information and services. While we always strive to work with third parties operating using high privacy standards, working with third parties could have an impact on how your personal information is handled.
Third Party Links and Consent and Disclosure Sources of Information Many CREA products, including Agentroof.com, may include links to third party websites. Before using those third party websites, you should carefully examine their privacy policies because any personal information that you choose to provide to them will be subject to their privacy policies.
Storage
Many CREA products, including Agentroof.com, use third party service providers, for example, to store information in the Cloud. Some of these service providers, and the databases where they store personal information, are located outside of Canada. You should note that where personal information is located outside of Canada, it is subject to the laws of that jurisdiction in which it is located, and could be subject to lawful demands for access by law enforcement agencies.
Potential Risks when Providing Personal Information to CREA
We have an obligation to tell you if there are any risks to you that could result if someone (not us!) misuses the personal information you provide us. Honestly, we’ve struggled what to say here as most of the information we collect is not particularly sensitive.
One thing we wanted to flag, however, is that whenever you share your email with another person using our websites, there is a risk that other person could misuse that email. We’ve taken legal (e.g. terms of use), technological (e.g. anti-spam filters and CAPTCHA technology) and design (e.g. designing our systems to reduce the likelihood of your email being misused) measures to try to limit such abuse, but no system is perfect. Please feel free to report any potential abuse to us.
Also, keep in mind that when you provide your personal information to a REALTOR® (for example to, advertise your listing), the REALTOR® may use a variety of CREA, Board/Association and third party systems and software solutions to promote that property and conduct the transaction. So your personal information may end up in more places than you originally anticipated. Talk to your REALTOR® to find out just what exactly they do with your personal information, so you aren’t surprised.
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